When Main first approached Power Media, they didn’t have a business name, logo, branding or slogan. They were literally starting from square one. After having a conversation with us (over an iced caramel latte) they decided that they wanted to go ahead with our Business in a Box package, which provides absolutely everything a brand new company needs, Logo Design, Branding, Website Design, Online Marketing, Business Card Design, Document Designs, as well as creative input with their slogan and business name.
We started by brainstorming a few ideas for their business name. “Main Engineering & Maintenance” came from the first four letters of the word “MAINtenance” as well as wanting to be the main choice for many companies up and down the UK. After the business name was decided, Power Media started on the Logo Design. Main Engineering was so impressed with the speed at which we came up with their business name, they gave us full creative licence with regards to their company logo, it took us one design to nail the logo. Then we moved onto the slogan…It took us a full 2 weeks to come up with the perfect slogan (sometimes these things take a little time) but finally it came to us…
“The MAIN Difference…”
as soon as we pitched it too Main they loved it, it was perfectly simple, easily fit into text and had multiple meanings…The owner of Main Engineering said “I can’t believe I didn’t think of that, it’s too perfect!”
Now that we had the business name, slogan and logo, we could start the website but also create the documentation design they required, below are the designs for some of the documents we designed.