The image above shows, in the broadest terms possible, the logo design journey. You can see how the process works by looking at its progression. We started with a conceptual idea, we knew that this logo wasn’t going to be the finished product but it got the conversation moving and 3D 360 a starting point. The second logo was totally different from their original logo and the initial concept and found ourselves way off base, at this point 3D 360 gave us some direction (which we would never have gotten without the previous 2 failed attempts) the owners told us that they wanted their logo to incorporate aspects of a 3D Printer, mainly the extruder. The third attempt was far closer to what the owners envisioned their perfect logo to be, from their steps 4,5 and 6 where simply honing the shape, incorporating the correct colour pallet and testing different fonts until we finally came to the perfect logo for 3D 360!
It is worth noting that in Graphic Design there is no failure, every wrong turn or dead end is an opportunity too learn!